If you have been following this blog for any amount of time you know that as a hobby to keep my entrepreneurial teeth sharp I sustain a small sport supplement company with my father. I really enjoy it as a past time. It has brought my father and I closer together and the effort I [...]
Category Archives: entrepreneurial qualities
Organizational Ambidexterity | Exploration and Exploitation
May 22, 2011 – 1:20 am
This week I was busy writing a literature review on organizational ambidexterity. Since the concept of ambidexterity is relevant to entrepreneurial organizations I’m including it this week as my biweekly post. Enjoy! “Trying to understand how a tech company is going to be successful is a little bit like looking at a sonogram and trying [...]
Call to Action | VEPA
April 24, 2011 – 12:23 am
A key part of any sales pitch, be it on the Web or otherwise, is the call-to-action. The call-to-action is a group of words which encourages a reader, listener, or viewer of a website to enact on a desired response. A desired response is simply the next desired action you would like from a prospective customer [...]
Great Entrepreneurial Ideas Get Help | The Penny Ice Creamery
April 10, 2011 – 11:36 pm
Recently I attended a meeting with my local chamber of commerce and was made aware of the story behind a neat little start-up, The Penny Ice Creamery. The Penny Ice Creamery is an artisan ice creamery located in Santa Cruz, California, that successfully used government programs to get their business flourishing. They are a “real [...]
Fire Your Customers (okay not all of them)
March 13, 2011 – 6:08 am
Although a cliché, it is true that for the most part companies exist to solve problems and serve their customers. Profit is the life blood of any business and capital comes from the people you serve. A cliché that isn’t always necessarily true in business is, to make a large impact you need to cater [...]
Define Your Market First
February 27, 2011 – 12:08 pm
Inexperienced entrepreneurs create a business or product without knowing who their potential market audience is going to be. They innovate some new service and/or product and then go find the market (people to sell it to). If your goal is to be an entrepreneur (as opposed to an inventor where this model is part of [...]
Make the Call!
February 13, 2011 – 6:06 am
In my experience as an entrepreneur, one of the clear cut differentiators I have experienced between successful entrepreneurs and those that have been for the most part unsuccessful is tenacity and the ability to pick up a phone. Use these two skills to your advantage and almost anyone in the business world is accessible. For [...]
Websites Should Be Built for the Customer
January 30, 2011 – 3:04 pm
This week we take a quick look at the Web presence of your entrepreneurial project. Customers have inherent questions when they visit any business online. Some of these questions are determined by the customer’s personality, while others are influenced by the customer’s first impression of the Web page they landed on for business. If your [...]
Using Kaizen as an Entrepreneur
January 16, 2011 – 8:04 am
It is the second biweekly post of 2011 and this post’s topic is about using Kaizen principles as an entrepreneur. Kaizen is a Japanese concept meaning “continuous improvement” or “change for the better”. When applied to entrepreneurship it honors improving processes — and optimizing the entrepreneurial journey — more than focusing on static outcomes. The [...]
Entrepreneurial Minded will post every other week in 2011!
January 2, 2011 – 12:48 pm
Entrepreneurial Minded will be posting useful entrepreneurial information every other week in 2011. We start this year by outlining the 5 steps of permission marketing found in the classic book aptly titled Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin, and include 10 things you can do to increase [...]
