Although a cliché, it is true that for the most part companies exist to solve problems and serve their customers. Profit is the life blood of any business and capital comes from the people you serve. A cliché that isn’t always necessarily true in business is, to make a large impact you need to cater [...]
Tag Archives: marketing
Define Your Market First
February 27, 2011 – 12:08 pm
Inexperienced entrepreneurs create a business or product without knowing who their potential market audience is going to be. They innovate some new service and/or product and then go find the market (people to sell it to). If your goal is to be an entrepreneur (as opposed to an inventor where this model is part of [...]
Entrepreneurial Minded will post every other week in 2011!
January 2, 2011 – 12:48 pm
Entrepreneurial Minded will be posting useful entrepreneurial information every other week in 2011. We start this year by outlining the 5 steps of permission marketing found in the classic book aptly titled Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin, and include 10 things you can do to increase [...]
Interview with Matthew Szymczyk About Augmented Reality
December 23, 2010 – 11:30 am
Matthew Szymczyk has been the CEO of Zugara for more than a decade. Zugara is a successful employee owned Augmented Reality (AR) development company located in Los Angeles, California. Matt and his team create custom and proprietary Augmented Reality software along with providing other creative services to a growing list of clients that include Sony, [...]
Interview with Edward Baker About the Viral Factor
June 27, 2010 – 10:31 pm
Ed Baker is the co-founder/CEO of Friend.ly, a site which makes it fun to discover and connect with new people on Facebook. He has been working on viral growth for the past 10 years across multiple mediums, including email, SMS, IM, and Facebook. Since the 2007 launch of the Facebook platform, he has worked on [...]
Interview with Mark Friedman About Innovation
September 23, 2009 – 11:25 pm
Mark Friedman is the co-founder and president of Perfect Fitness, LLC, the creators of the Perfect Pushup and Perfect Pullup. Mark is active in the Young Presidents’ Organization and in the past has served in numerous executive management roles including eLabor.com (which was ultimately acquired by ADP and Microsoft) and The Genetics Institute, acquired by [...]
